Indlela yokuthatha i-Psychology yabathengi yoyilo lwebhokisi

Ngokwanda kweemveliso zentengiso, uyilo lwepakisi luye lwaba yinkxalabo ebalulekileyo kumashishini amaninzi. Ikakhulu kubaIbhokisi ye-SportUngadlala ixabiso elithile -}} Indima eyongezelelweyo, isiqwenga esifanayo sempahla kwibhokisi yebhokisi yesipho kwaye akukho phakheji yesipho apho kukho umahluko omkhulu, kulungileukupakisha kwesiphoAyinakukhuthaza kuphela ukonwaba, kwiimpahla ezifanayo ukuphucula ukhuphiswano, abathengi bafuna ukuthenga, kodwa banokuphucula ubuso obuninzi. Ke sifuna ukonyusa ukuthengiswa, asinakuthembela kumgangatho wemveliso yokwandisa ukuthengisa, kodwa kunye neemveliso ze-elektroniki ukuphumelela ukupakisha ngcono. Ke indlela yokuyila njani ibhokisi yemveliso kukukhathazeka kwethu.

Iimfuno zabathengi ukuze siyile indawo entsha yokuthengisa kwiphakheji yemveliso, ifom eyahlukileyo yokuqinisa indawo yokuthengisa imveliso, ekutsaleni iliso. Imveliso efanayo, ukupakisha kwemveliso eyahlukileyo kwimvakalelo yomthengi ngumgangatho wemveliso ayifani. Umntu othile enze uvavanyo lokubeka isimilo esifanayo kwibhotile eyahlukileyo yobunzima obunzima, ukuvumela abathengi ukuba bazame, kwaye ngenxa yoko bacinga ukuba ziimveliso ezahlukeneyo zesicoci. Olu vavanyo lubonisa ukuba ukupakishwa ayisiyohlobo lufanayo, iimveliso zokuhamba kakuhle yinto ebaluleke kakhulu echaphazela ukuthengwa kwabathengi. Uyilo loyilo luphawu olubanzi loyilo olubanzi loyilo, olunokuqulunqwa kweplanethi, ezintathu {4} {{4} {ubuqili bombala, uyilo lombhalo, ukufota kunye nolunye ulwazi. Ngokukhula koluntu kunye nokukhula kwemakethi yabathengi, uyilo lwentengiso kunye nokucwangciswa kwentengiso, ukukhuthaza ishishini kunye nemodeli yokuthengisa yenzululwazi kunenqanaba elinye. Uyilo lokupakisha ngokwesiko luye lwakokwazi ukuziqhelanisa nophuhliso olukhawulezileyo lweentlobo ezahlukeneyo zentswelo yentengiso yentengiso yeshishini. Ungazenzela indlela uyilo lwabo ukuze bahlangabezane neemfuno zentengiso, ngokufezekileyo ukukhuthaza intengiso yemveliso, uyilo lwentengiso kunye nemakethi {{8} {{8} { Ukupakishwa kobume bekhonteyina, uyilo lwesakhiwo, izixhobo kunye netekhnoloji, uyilo lonxibelelwano olubonakalayo kunye neminye imiba yabathengi edluliselwe ukuthenga intengiso, kwaye uvuselele imarike, ukukhuthaza nokwandisa intengiso yemveliso.

I-1. Yakha i-Brand yeMveliso ngoyilo lokupakisha

Abathengi bathenge iimveliso ngamanye amaxesha kungekuphela nje ukuhlangabeza iimfuno zezinto ezibonakalayo, kodwa kunye ne-brand ize neyoneliseka kwaye yokomoya. Ke ngoko, ukupakishwa njengophawu lwemveliso yentsebenzo yangaphandle, uyilo kufuneka lube lophawu lweempawu ezibonakalayo zokwandisa ukudityaniswa kupakisho, ukwenziwa kobuntu obuqhelekileyo. Uyilo lokupakisha, isidingo sokusebenzisa umbala, ubume, izixhobo kunye nezinye izinto, ukwenzela ukuba zenze iimveliso zinefuthe elinempembelelo kwimveliso yemveliso, ukuqhubeka nokutsala injongo yabathengi.

2. Ukupakisha uyilo ukukhuthaza ukuthengisa kwemveliso

Ukupakishwa yindibaniselwano yetekhnoloji kunye nobugcisa, ngenxa yokunxibelelana ngaphandle kwephakheji yokuthetha, ukuze kuqinisekiswe into yokuthengisa abantu, ukuze ifumaneke kwimisebenzi yentengiso yabantu, kwaye iphucule incasa yokusetyenziswa kwefashoni, kunye nabathengi kunxibelelwano lwefashoni. Ukupakisha kufuneka kube ngamandla okuqhuba ukukhuthaza umnqweno wabathengi ukuthenga. I-Crench Ingcali ye-French Baudrillard yakuba ithethile ukuba izinto ezifuna ukuguqulwa zibe ziimpahla zabathengi kufuneka zibe luphawu. Kuluntu lwanamhlanje, uyilo lwanamhlanje loyilo lufuna ukuba lubaluleke ngakumbi kunangaphambili, ukuba yibhulorho phakathi kwemveliso kunye nonxibelelwano lwabathengi. Abayili kufuneka bahlale benikela ingqalelo kwi-- ukutshintsha kwentengiso, imfuno yabathengi njengeziko, ebonisa iimpawu zemveliso, ekuphela kwendlela yokuqhubeka nokwandisa iindawo zentengiso yemveliso. Ukuphumelela kwesazisi sengqondo yomthengi yeyona njongo iphambili yentengiso yentengiso yentengiso, ize-Psycymer Psyclogy ye-Multidimery kunye nolwahluko ichonga uyilo lwemveliso yemveliso kufuneka iphinde ithengise amaqela abathengi abafunayo. Iphakheji yokuthengisa yi-microcosm yesicwangciso sentengiso, uyilo lwesicwangciso sengqondo ziingcinga zokuthengisa ezivakalayo, kungekuphela nje ukuba ikhuphe amaqela abathengi abanomdla, kodwa bafuna ukuthenga. Uyilo lokupakisha imveliso kufuneka luziqhelanise neemfuno zentengiso yale mihla phantsi kwemfuno yokhuphiswano, indawo yentengiso echanekileyo, kunye neempawu zemveliso zidluliselwe kulwimi loyilo. Ngamafutshane, eyona ilungileyo - ukuthengisa imveliso yeyona njongo iphambili yoyilo lokupakisha.